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Long Island Iced Tea - Blog, News & Ideas

Interesting tips and tricks. Things to do or to avoid. News about Long Island Iced Tea.

Is Your Lemonade Stand Illegal?

Is Your Lemonade Stand Illegal?

It is an American tradition to run a lemonade stand when you are a kid.  Mixing up a huge jug of delicious ice cold lemonade either from scratch or from a powder, setting up your little table, carefully crafting your sign, and feeling so professional when people actually gave you money for something you made! It’s a classic summer activity. But in recent years, states have been tightening their food production and safety laws and what licenses you need to sell homemade goods.  So in many states Lemonade Stands have actually become illegal!

Every state’s laws regarding this are different and they each refer to the act of selling lemonade as something different.  In Texas its “peddling” and one requires a $150 peddling permit and kitchen inspection, in Georgia you need business and food permits which are 50$ a day, in Oregon you have to obtain an $120 temporary restaurant license and the list goes on. 

It seems unreasonable to ask kids to pay such large sums of money to sell Lemonade, but the laws are rooted with the public interest in mind.  Most of the laws are based upon the fact that for unregistered food stands there is no information on the kitchen where the food was made.  For public health it is important to regulate the cleanliness of the kitchens where the Lemonade was made.

It’s a tough topic to form an opinion on because it is such an American tradition and a lovable pastime but of course public health is important.  There are benefits and drawbacks, and strong arguments on both sides! We will see how this all pans out and if any laws are changed. Until then you can sit back and enjoy Long Island Brand Beverages’ Lemonade line. Don’t worry we have all the permits and licenses required! 

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Recipe Time: Easy Lemonade Popsicles

Recipe Time: Easy Lemonade Popsicles

Summer is quickly approaching which means the days are going to get longer and hotter! Sometimes on a hot summer day the perfect thing is a popsicle.   The best thing about popsicles is how versatile they are! Any juice, smoothie or drink can be made into a popsicle! All you need are the molds J So we thought what about making some Original Long Island Iced Tea Lemonades popsicles? Sounds like a great idea!

Our recommendation to make these popsicles even better is to chop up some fruit and add it to the mold. Cherries with cherry lemonade, strawberries with our Strawberry Lemonade, Peach with the Peach Lemonade…Or be bold and mix it up!

Here is the incredibly simple recipe for some amazing summer desserts:

  • Add the fruit to the mold and then pour in the lemonade
  • Put in the stick or the base
  • Let it freeze

Tip: When it is ready, to get it out run the mold under some warm water

There you have it: a delicious and refreshing summer treat!

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Staying True to our Unconventionality

Staying True to our Unconventionality

It all started with the name, which granted we did not create, but we liked.  We wondered why no one had made a non-alcoholic iced tea with that name before!  It was a little unconventional and rebellious to make a product that is literally Iced Tea from Long Island because it was already so connected to this famous cocktail!

            This unconventionality is something that is close to our hearts and we try to stay true to! We make all our tea with non-GMO ingredients and 100% raw cane sugar because we want to use the best ingredients.  Our better-for-you beverages are not just a gimmick to charge high prices, because they really are better for you and are sold for a reasonable price.   We want to change the way people think about health and make sure they know that healthy choices do not automatically break the bank. 

In addition to that we did not want our product to be boxed in as only being for teens, skaters, or moms and their kids.  We want our teas, and now lemonades, to be for everyone.  We also wanted to make a beverage that everyone could drink anywhere at anytime! It is perfect for the office, school, a road trip, with lunch or for a spontaneous beach day! Long Island Iced Tea is the ideal companion for any adventure because it’s a little rebellious and refuses to be boxed in!  

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America's Lemonade Love Affair

America's Lemonade Love Affair

Ever since lemonade immigrated to America in the 18th century from Europe, a true love affair between America and lemonade has developed.  There is no other drink that is more connected to American summers than lemonade.  It is rare to find a child that did not have a lemonade stand growing up. Maybe this is fading out of fashion, but even this summer I drove or walked by and personally patronized multiple lemonade stands run by young American entrepreneurs. Lemonade is American classic, but why is it so popular and so connected with the stars and stripes and summer time? 

The first evidence of “lemonade” was actually in Egypt.  But this delicious drink soon spread to Europe and by the mid-1600s there were “limonadiers” selling lemonade on the streets of Paris.  In America, lemonade exploded in popularity during the 1849 California Gold Rush as a way to fend off scurvy in the malnourished miners.  Lemons contain high levels of Vitamin C that fights off this traditionally maritime disease.  It was lucky for those miners that lemon trees grew so well in the California climate, and in fact to this day 90% of America’s lemons come from California!

In the Victorian Era lemonade became a popular alternative to alcohol, and fans of this idea included First Lady Lucy Webb Hayes. She actually became known as “Lemonade Lucy” because served lemonade during events after her banning of alcohol in the White House during her husband’s terms from 1877-1881.  

With first lady and presidential endorsement, lemonade grew in popularity and has remained popular all the way till today! There have been different ingredients that have had fleeting stints of popularity, egg white and milk for example, but I think the beauty of this drink lies in its simplicity.  Only three ingredients can create such a delicious and complex beverage. 

All of this is why we were so excited to create our Long Island Brand Lemonade’s and be a part of this American tradition and make delicious lemonade of course!

Also check out http://www.history.com/news/hungry-history/when-life-hands-you-lemons-make-qatarzimat for more facts on the history of lemonade! 

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Recycle, Reduce, Craft!

Recycle, Reduce, Craft!

Everyone knows the famous mantra recycle reduce reuse, but the reuse part is sometimes difficult. It is often not obvious how to reuse all the things that you can recycle.  Also the word reuse itself is pretty limiting.  It seems like the only thing you can do is use it for its intended purpose.  So for Long Island Iced Tea, for example, the only option is to refill our bottles with a different beverage. But there is so much more that they can be used for! So it is time to get creative and get crafting!

First and easiest, is you can use our bottle as a vase for a cute bunch of flowers!  Or with a little cutting, make it into a planter for herbs or flowers.  This will look especially nice when we release our brand new bottle in the beginning of March!  Another practical idea is to use it for storage; nails, beads, candy etc. If you have little ones in your life, turn it on its side and with a little foam and tape, it becomes almost every animal imaginable. A lizard, a cow, a dog, a cat, you name it! Maybe even a piggy bank. In the winter decorate it to look like a snowman, with a scarf and face and everything! They can even be made into pencil pouches with a little glue and a zipper!  But the bottle is not the only part that can be refurbished.  The caps can be made into magnets, or a fun alphabet by attaching letters to them. The gallon jugs can be used too, as watering cans by poking holes in the caps or into storage bins with strategic cutting and gluing.  Some of these crafts need further instructions of course, so check out the tutorials and some other cool ideas on our Pinterest, @longislandteas!  

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Perk Up With Iced Tea

Perk Up With Iced Tea

A cold beverage hits all the right spots on a hot day: it hydrates, it cools, it refreshes—and depending on your choice it may do a lot more. If you are choosing an iced tea, whether it be black, green, white, or herbal, you are making a smart beverage choice than choosing a carbonated soft drink.

Recent studies have associated two compounds in tea, L-theanine and caffeine, with cognitive health benefits. The amino acid L-theanine, in particular, has been shown to directly affect areas of the brain that control attention and the ability to solve complex problems. Other studies have shown that drinking tea may improve mental clarity, mood and work performance. A Long Island Iced Tea might be just what you need to fight through the mid afternoon slump.

The findings:

  • A recent human study examined the effect of L-theanine on attention-related task performance; the results suggest L-theanine, in synergy with caffeine, plays a role in attentional processing.
  • Consuming black tea improved attention and self-reported alertness, according to a study from the Netherlands. In this placebo-controlled human study designed to measure attention, task performance and alertness, subjects drinking tea were more accurate on an attention task and also felt more alert than subjects drinking a placebo.

So without the guilt, twist the cap off one of our popular Long Island Iced Tea flavors and be sure to tell us what you think!

Find your nearest bottle at www.longislandicedtea.com.

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Long Island's tea party - featured in Long Island Business News

Long Island's tea party - featured in Long Island Business News

Long Island’s tea party

Article from Long Island Business News

Written by: Claude Solnik

 

Philip Thomas in 2011 came up with the kind of million-dollar idea that cartoonists put in bright bulbs like halos over heads. He would roll out bottled tea called “Long Island Iced Tea,” playing off the name of the famous alcoholic drink and their own location.

What’s surprising is how quickly that turned into a million-dollar moniker. Hicksville-based Long Island Iced Tea racked up $1 million in sales in its first year, showing up on shelves all over Long Island – King Kullen, ShopRite, Stop & Shop, Fairway –and beyond.

“It was a bit easier than it should have been for such a young brand,” Thomas said. We were able to solidify shelf space with some of the biggest retailers in the region.”

After the brand expanded into a dozen states, executives a few weeks ago gathered at the NASDAQ, where they marked another milestone: They became the latest Long Island-based company to go public, under the “LTEA” ticker.

“Never in a million years did I think this small company we started five years ago would be on the NASDAQ,” Thomas said soon after ringing the exchange’s closing bell on July 29. “It’s an exciting step for the company.” Long Islanders aren’t only drinking the beverage: They’re buying into the firm. The company raised $7 million as it went public.

“It’s got Long Island in the title. It’s getting a lot of attention in our market,” said Tammy Straus, a partner at Jericho-based accounting firm Grassi & Co. “I could imagine having a company like Long Island Iced Tea public is one where local folks would want to invest.”

 

A taste for tea

While Long Island wines are making a name for themselves, the truth is tea is big business here as well. Long Island Iced Tea is only the latest firm to join Long Island’s own tea party, as local firms cash in on one of summer’s (and all year’s) hottest cool drinks.

Woodbury-based AriZona Iced Tea has grown into a beverage giant, selling dozens of flavors of tea and other beverages worldwide.

Snapple – now owned by Plano, Tex.-based Kamaron Teas – was founded by Leonard Marsh, Hyman Golden and Arnold Greenberg in East Meadow in 1972.

Whether or not any tea offers the “best stuff on earth,” beverage giants are getting big on iced tea nationwide as well.

In addition to making Nestea in Queens to be distributed by Nestle, Coca Cola has rolled out Fuze, Honest Tea and Gold Peak tea. PepsiCo makes Lipton iced tea, as the heavyweights battle it out.

Long Island Iced Tea, meanwhile, entered a crowded market, but with immediate brand recognition, die to a cocktail with a name that, according to the firm, originated on Long Island in the 1970’s.

The drink is the fourth most popular cocktail in restaurants and bars in the nation, according to a Nielsen survey this year.

“Companies spend millions of dollars for brand equity in a name. We already had it built in, “Thomas said. “We started gaining solid distribution in the supermarket channel. I think it’s a testimony to how powerful that brand name is”.

Long Island Iced Tea made a big splash, finding a market thirsty for its product, even if other low-priced, premium iced teas are on the shelves.

It has rolled out 10 flavors with more in the works, introducing products in 12 states, such as Florida, Virginia, Massachusetts, New Hampshire, Nevada, Rhode Island and parts of the Midwest.

 

Something’s brewing

The Boston Tea Party may play a major role in the nation’s history, as colonists tossed tea into the water to protest taxes. But lately, companies are embracing rather than jettisoning tea.

The reason is simple: Whether or not tea is liquid gold, it is a growing industry at a time when carbonated beverages are coming under ire. The U.S. iced tea market was $5.3 billion in 2014 and expected to expand at a rate of 10 pecent a year, according to an IBISWorld industry report.

“I think you are seeing the sharp declining of carbonated beverages,” Thomas said. “People are moving to a healthier alternative.”

The global, non-alcohol iced tea category is roughly $55 billion and estimated to increase at a 6.6 percent compound annual growth rate, according to a 2014 Euromonitor International study that describes yea as part of a “bright spot” in the beverage industry.

“Consumers are increasingly coming to view carbonated soft drinks, typically those that are caffeinated as well as high in sugar and preservatives, with disfavor,” according to Long Island Iced Tea’s filings with the Securities and Exchange Commission.

The total volume of cases of soft drinks worldwide declined 0.9 percent in 2014, after falling 3 percent in 2013 and 1.2 percent in 2012, according to Beverage-Digest.

As soda gets slammed, more people are turning to iced tea, even if it sometimes has its own high sugar content.

 

Standing out in a sea of tea

With few barriers to entry, tea brands are coming up with ways to differentiate and expand.

They’re adding flavors such as peach, raspberry, green tea, half-tea-and-half-lemonade, guava, mango and sweet tea. Diet flavors provide another way to grow the business.

Companies like Coca-Cola use artificial flavors for big brands, but Long Island’s teas are vying for the premium sector with brewed products not requiring preservatives or artificial flavoring.

Long Island Iced Tea even touts its product as GMO free or not using genetically modified ingredients.

It uses natural cane sugar, no high-fructose corn syrup (AriZona uses high-fructose corn syrup) and a generic version of Splenda rather than Aspertane.

“Our tea concentration is higher than a lot of our competitors,” Thomas added, seeking to stand out. Much as AriZona snagged market share with low prices and high quality, Long Island Iced Tea is keeping prices low.

The firm recommends its teas retail for $1.25, or $1 on sale, for 20 ounce bottles, with gallons going for $2.69 to $2.99, and on sale two for $5.

 

Looking beyond Long Island

Vineyards grow their grapes here, but Long Island-based tea brands typically have products made elsewhere. Long Island Iced Tea – which touts its products as “Made in the U.S.A.” – uses a half-dozen third-party tea bottlers up and down the East Coast.

“We think we’ll expand on that and potentially we’ll expand into other categories,” Thomas said of plans to go beyond 12 states. “We’re looking into juices, iced coffee, energy [drinks].”

The company also is looking to bring the brand to convenience stores – it’s already done tests with Duane Reade and Rite-Aid – and independent retailers.

“It’s the beginning of our journey,” Thomas said of a short, sweet trip so far. “We’re just starting.”

He believed the brand could catch on around the globe, as he takes the Long Island name on the road to locations where it’s exotic.

“We think we have even a bigger opportunity on an international basis. Long Island screams Americana,” Thomas said. “Can we take this brand to China, Europe and Asia and capitalize on that Americana name and feel?”

What about the idea of naming a non-alcoholic drink for a cocktail? Long Island Iced Tea is eyeing that sector as well.

“We have begun exploring entry into the $215 billion U.S. alcohol industry, with the hope to establish ourselves as a multi-product alcoholic and non-alcoholic beverage company,” the firm said in a Securities and Exchange Commission filing.

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Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

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dropusaline

Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

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Long Island Iced Tea Official Website

 

 

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