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Long Island Iced Tea - Blog, News & Ideas

Interesting tips and tricks. Things to do or to avoid. News about Long Island Iced Tea.

Is Your Lemonade Stand Illegal?

Is Your Lemonade Stand Illegal?

It is an American tradition to run a lemonade stand when you are a kid.  Mixing up a huge jug of delicious ice cold lemonade either from scratch or from a powder, setting up your little table, carefully crafting your sign, and feeling so professional when people actually gave you money for something you made! It’s a classic summer activity. But in recent years, states have been tightening their food production and safety laws and what licenses you need to sell homemade goods.  So in many states Lemonade Stands have actually become illegal!

Every state’s laws regarding this are different and they each refer to the act of selling lemonade as something different.  In Texas its “peddling” and one requires a $150 peddling permit and kitchen inspection, in Georgia you need business and food permits which are 50$ a day, in Oregon you have to obtain an $120 temporary restaurant license and the list goes on. 

It seems unreasonable to ask kids to pay such large sums of money to sell Lemonade, but the laws are rooted with the public interest in mind.  Most of the laws are based upon the fact that for unregistered food stands there is no information on the kitchen where the food was made.  For public health it is important to regulate the cleanliness of the kitchens where the Lemonade was made.

It’s a tough topic to form an opinion on because it is such an American tradition and a lovable pastime but of course public health is important.  There are benefits and drawbacks, and strong arguments on both sides! We will see how this all pans out and if any laws are changed. Until then you can sit back and enjoy Long Island Brand Beverages’ Lemonade line. Don’t worry we have all the permits and licenses required! 

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Recipe Time: Easy Lemonade Popsicles

Recipe Time: Easy Lemonade Popsicles

Summer is quickly approaching which means the days are going to get longer and hotter! Sometimes on a hot summer day the perfect thing is a popsicle.   The best thing about popsicles is how versatile they are! Any juice, smoothie or drink can be made into a popsicle! All you need are the molds J So we thought what about making some Original Long Island Iced Tea Lemonades popsicles? Sounds like a great idea!

Our recommendation to make these popsicles even better is to chop up some fruit and add it to the mold. Cherries with cherry lemonade, strawberries with our Strawberry Lemonade, Peach with the Peach Lemonade…Or be bold and mix it up!

Here is the incredibly simple recipe for some amazing summer desserts:

  • Add the fruit to the mold and then pour in the lemonade
  • Put in the stick or the base
  • Let it freeze

Tip: When it is ready, to get it out run the mold under some warm water

There you have it: a delicious and refreshing summer treat!

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All About Teas

All About Teas

It seems like tea can be made from just about anything! That’s what makes it so great, the huge variety of tea that exists! Not just the extra flavorings such as ginger, lemon, or hibiscus but in actual tea as well. The differences are so subtle so its very interesting to learn that actually they are very different! So we have made a little fact filled blog post to give you a brief overview of all the wonderful teas in this world.  Get ready to be a tea aficionado!

Black Tea:  Black teas are allowed to oxidize and ferment resulting in dark leaves that have a full robust flavor! It also has a high caffeine content, in comparison to other teas. 

White Tea: Only the youngest shoots of the tea plant are used which result in the most delicate, subtle and complex teas.  They are not oxidized or fermented.  When they are brewed properly, at a low temperature and a short steeping time, they result in a very low caffeine level.  

Green Tea:  The oxidation process is stopped very quickly when the leaves are heated.  When brewed at lower temperatures green teas has a lower caffeine content than black teas.  Green teas are admired for their subtleties and variety of undertones.   

Yellow Tea: This type of tea is very similar to green tea except the leaves go through an extra step of production where the damp leaves are “sweltered,” meaning closed in a container, for six to eight hours.  

Matcha: This is a powdered green tea that is originally from Japan.  The leaves are grown in the shade for three weeks before they are plucked.  This results in a higher level of chlorophyll, which creates the bright green color.  It has more caffeine than regular green tea because it contains the whole tealeaf.  

Oolong Tea: This tea undergoes a partial oxidation.  Oolong is less robust than black tea and is often compared to fresh flowers or fruit!  The caffeine content falls between black and green tea.  

Dark Tea: This tea is from theHunan and Sichuan provinces of China and is an aged probiotic tea.  This aging process allows the tea to go through a second fermentation process. After it steeps it has a sweet smooth flavor.  

Puer: This is a subset of Dark Tea, so it is also an aged tea from China. Until 1995 it was illegal to import into the US and the process to produce is still kept secret!  It is very strong, with a rich deep flavor but no bitterness.

So now that you are a tea expert, the next time you take a sip of a delicious Long Island Iced Tea you can impress your friends with your tea knowledge! 

Check out these tea blogs for more facts: 

https://www.teabox.com/blog/tea101/tea-processing-techniques-classification-tea

https://www.teasource.com/pages/types-of-tea

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Amazing Health Benefits of Black Tea

Amazing Health Benefits of Black Tea

Currently green tea seems to be the trendiest tea with the most health benefits associated with it. While it is true that green tea is incredibly good for you, black tea should not be forgotten! Black tea offers numerous amazing health benefits including lowering high cholesterol, high blood pressure and improving tooth decay, digestive problems, poor blood circulation, and asthma. 

Black tea has tannins which have a relaxing effect on the digestive system of the human body which makes it a great solution when your digestive system is upset.  Black tea also has theaflavins which help destroy abnormal cells in the body before they turn into cancerous cells. In addition to these benefits black tea has also been found to open airways in asthmatic people especially when drunken hot, reduce cholesterol levels and decrease risk of contracting heart ailments. 

The way that black tea is processed makes it as healthy as it is.  Unlike green or white tea, it is fermented and oxidized allowing unique qualities of the tea to develop.  All of these positive aspects make it unsurprising that it is one of the most popular drinks all over the world. Plus it is delicious! It is for all these reasons that we use black tea in nine out of ten of our refreshing iced tea flavors! If you want to learn more about black tea check out https://www.organicfacts.net/health-benefits/beverage/health-benefits-of-black-tea.html and if you want to try some delicious black tea pick up your favorite flavor of Long Island Iced Tea today!

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Partnership with Big Geyser is Good News for New York!

Partnership with Big Geyser is Good News for New York!

Long Island Iced Tea has just made its most significant partnership deal yet with Big Geyser! Big Geyser is the largest non-alcoholic beverage distributor in the New York metro area, and this partnership has the potential to increase Long Island Iced Tea’s availability in this area by ten times!   This would increase the number of stores to 25,000! Yep you read that correctly: 25,000!

So for all you Long Island Iced Tea fans living in the five boroughs of NYC, Westchester, Putnam, Nassau and Suffolk counties its going to become a lot easier to find your favorite flavors of Long Island Iced Tea and our new lemonade! 

This partnership becomes effective on April 24 so after that get ready to see our deliciously refreshing better-for-you beverages everywhere you go! Us at Long Island Iced Tea could get pretty used to that… 

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Staying True to our Unconventionality

Staying True to our Unconventionality

It all started with the name, which granted we did not create, but we liked.  We wondered why no one had made a non-alcoholic iced tea with that name before!  It was a little unconventional and rebellious to make a product that is literally Iced Tea from Long Island because it was already so connected to this famous cocktail!

            This unconventionality is something that is close to our hearts and we try to stay true to! We make all our tea with non-GMO ingredients and 100% raw cane sugar because we want to use the best ingredients.  Our better-for-you beverages are not just a gimmick to charge high prices, because they really are better for you and are sold for a reasonable price.   We want to change the way people think about health and make sure they know that healthy choices do not automatically break the bank. 

In addition to that we did not want our product to be boxed in as only being for teens, skaters, or moms and their kids.  We want our teas, and now lemonades, to be for everyone.  We also wanted to make a beverage that everyone could drink anywhere at anytime! It is perfect for the office, school, a road trip, with lunch or for a spontaneous beach day! Long Island Iced Tea is the ideal companion for any adventure because it’s a little rebellious and refuses to be boxed in!  

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America's Lemonade Love Affair

America's Lemonade Love Affair

Ever since lemonade immigrated to America in the 18th century from Europe, a true love affair between America and lemonade has developed.  There is no other drink that is more connected to American summers than lemonade.  It is rare to find a child that did not have a lemonade stand growing up. Maybe this is fading out of fashion, but even this summer I drove or walked by and personally patronized multiple lemonade stands run by young American entrepreneurs. Lemonade is American classic, but why is it so popular and so connected with the stars and stripes and summer time? 

The first evidence of “lemonade” was actually in Egypt.  But this delicious drink soon spread to Europe and by the mid-1600s there were “limonadiers” selling lemonade on the streets of Paris.  In America, lemonade exploded in popularity during the 1849 California Gold Rush as a way to fend off scurvy in the malnourished miners.  Lemons contain high levels of Vitamin C that fights off this traditionally maritime disease.  It was lucky for those miners that lemon trees grew so well in the California climate, and in fact to this day 90% of America’s lemons come from California!

In the Victorian Era lemonade became a popular alternative to alcohol, and fans of this idea included First Lady Lucy Webb Hayes. She actually became known as “Lemonade Lucy” because served lemonade during events after her banning of alcohol in the White House during her husband’s terms from 1877-1881.  

With first lady and presidential endorsement, lemonade grew in popularity and has remained popular all the way till today! There have been different ingredients that have had fleeting stints of popularity, egg white and milk for example, but I think the beauty of this drink lies in its simplicity.  Only three ingredients can create such a delicious and complex beverage. 

All of this is why we were so excited to create our Long Island Brand Lemonade’s and be a part of this American tradition and make delicious lemonade of course!

Also check out http://www.history.com/news/hungry-history/when-life-hands-you-lemons-make-qatarzimat for more facts on the history of lemonade! 

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Born and Brewed in Long Island

Born and Brewed in Long Island

Long Island is more than just Manhattan’s neighbor, the home of the Hamptons, and where the infamous Gatsby’s parties were held; it is also the home of Long Island Iced Tea!  Since day one Long Island Iced Tea has truly been a Long Island Brand.  Our founder is a proud Long Islander and every one of our bottles rolls through our assembly line on Long Island itself. Because of our deep Long Island roots we created our tea with beach days and busy people in mind. 

The beach is a huge part of Long Island and a huge part of our hearts.  So when we set out to create our tasty teas, we also wanted to make a beverage that would fit into that culture. We think we did a pretty good job at achieving that goal because our delicious fruit flavors and energizing tea mixes are the perfect beach day fuel! Pre or post surf, a Long Island Iced tea is a great boost!

But as our company grows we are also getting more involved in the Long Island community.  Most recently we partnered with the Nassau Coliseum and became their official Iced Tea provider! The Nassau Coliseum site will be a hub for sports, concerts, and entertainment for all ages! And we are so excited to be a part of it! Through this partnership and future partnerships we want to support Long Island businesses and our local community because we are not planning to leave our birthplace anytime soon.  

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Craft Brewing: A Hipster Revolution

Craft Brewing: A Hipster Revolution

When you hear the word craft-brewed, probably a picture of a mustachioed hipster in overalls drinking a beer somewhere in Portland, is the first thing that comes to mind. At least it is for me.  But in fact, craft brewing is not really as niche as these hipsters would like to think. 

By 1970 there were only 11 major beer companies left in the US, and they were all making basically the same thing.  But by the 80s home brewing as a concept was rising, mainly in CO and CA.  Fast-forward to 2015 and craft brewers have gathered 13% of the US beer market and a $22.3 billion dollar share of the industry.  So what made this craze take off, other than our Portland hipster?

Well craft-brewers offered variety and took a wild jump away from the 70s where every beer you could buy was a light lager.  Now you could buy from local or regional breweries and find a beer that was unique.  Choosing a beer became a way to express your self, instead of just blending into the crowd.

But you are probably thinking, okay but this is about beer, what about iced tea?  Well the definition of craft brewed is a small, independent, and traditional brewing operation, so Long Island Iced Tea is a craft brewed beverage!  We use handpicked tealeaves to brew all of our delicious flavors, never tea-flavored syrup like some of the other guys.  It tastes better and is better for you!  We are proud to be craft-brewed and be a part of the craze as a tea company.  So just like with craft-brewed beer, choosing a Long Island Iced Tea is a way to express yourself, and stand out from the crowd! 

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Why Cane Sugar is Better for You than Other Sweeteners

Why Cane Sugar is Better for You than Other Sweeteners

Sugar is a touchy subject in today’s increasingly health conscious world. More and more people are cutting sugar out of their diets, or at least switching to less harmful sweeteners.  But when there are so many sweeteners, from stevia to coconut sugar, is it hard to know what to look out for and avoid. 

High fructose corn syrup and white sugar are the worst of the worst.  They are the most processed, most condensed, and cheapest sugars that you can buy. The more processed something is, the more nutrients are stripped from it and the less benefits it offers to your body.  This is why high fructose corn syrup is basically empty calories, there are no nutrients and most of it is stored as fat!

Raw cane sugar is less processed than white sugar and high fructose corn syrup and it is made from sugar cane instead of beets or corn.  Surprisingly white granulated sugar is usually made from beets! Because the cane sugar is less processed more of the nutrients remain and it is not totally empty calories.  Of course it is still sugar and should be consumed in moderation but you can take solace in the fact that when you drink your favorite flavor of Long Island Iced Tea it is sweetened with 100% Raw Cane Sugar! Keep an eye out for the release of our Unsweetened Flavor for days when you are kicking all sugars to the curb! 

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An Exploration of the Amazing Health Benefits of Green Tea

An Exploration of the Amazing Health Benefits of Green Tea

It’s a constant struggle to find a drink that gives you an energy boost and isn’t full of sugar.  Green tea is an option that has scientists and nutritionists raving.  Some even go so far to say that it is the healthiest beverage on the planet! Green tea boosts blood flow while lowering cholesterol, blood pressure and risk of heart failure.  In some studies it was also shown to boost fat oxidation and your metabolic rate, meaning its great for keeping in shape. So green tea is extremely healthy while still tasting simple and delicious.  

But how can leaves soaked in water do all of this? The simple answer is antioxidants.  Green tea leaves are not processed much from plant to cup so they are rich with antioxidants called catechins that fight and prevent cell damage.  Studies done by Swiss scientists showed that people who drink green tea had more brain activity in the area of the brain that processes working-memory.  Other scientists found that green tea drinkers were less likely to get certain types of cancer. Better memory, higher metabolism, lower risk of cancer and lower cholesterol all from a tasty beverage. 

That’s why we love our Green Tea and Honey flavor because it gives you that kick of energy, is amazing for you, and tastes great.  Pick up a 20 oz or Gallon size for you and your family today! Your brain, cells, and taste buds will thank you!

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Sneak Peek: Fresh New Design & Bottles Set To Hit Stores In The New Year

Sneak Peek: Fresh New Design & Bottles Set To Hit Stores In The New Year

New Bottle and Label Design Unveiled

Today we are excited to unveiled a new 18oz bottle and label design for Long Island Iced Tea® which is set to launch in the new year.

Philip Thomas, Chief Executive Officer of Long Island Iced Tea®, stated, “As our brand continues to build momentum with retail and distribution partnerships forming across the East Coast and Midwest, now is the perfect time to refresh the look of our labeling and packaging.” 

The new label has a bolder structure with more cleanly designed label features, placing a stronger emphasis on the brand’s premium ingredients such as natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar, which is unique within the RTD tea market. The real fruit photography with naturally made moisture droplets accentuates the authentic and fresh spirit of the Long Island Iced Tea® products. 

Another unique featured added to the new bottle design is the customized bottle cap printed with a refined Long Island Iced Tea® logo along with informative health cues such as “no additives”, “non-GMO” and “low calories” for the diet options, further reinforcing the health messages.

Mr. Thomas added, “In addition to the ‘better for you’ message, we wanted the label to immediately evoke thoughts of our core concept – a premium and refreshing beverage – while at the same time subtly incorporate our brand elements such as white weatherboards, which are synonymous to the beach and coastal areas on Long Island.” The premium look of the new packaging contemporizes the Long Island Iced Tea® brand whilst celebrating heritage and cultural associations to it. 

The introduction of the new bottle will see the package size change from a 20oz bottle size to a 18oz bottle size, with the sleek and slimmer design being more compact, making it easier for customers to carry and consume.  The new bottles are expected to reach retail stores in early 2017.

Mr. Thomas concluded, “While our new bottle and refreshed designs will begin to roll out across stores at the start of 2017, what will not change is the same great taste of Long Island Iced Tea® that our valued customers know and love.”

Long Island Iced Tea® is a RTD tea available in both single-serving and gallon bottle sizes, with flavors including Lemon, Peach, Raspberry, Mango, Guava, Southern Sweet Tea, Green Tea & Honey, Half Tea & Half Lemonade, Diet Lemon and Diet Peach.

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From the Leaf to a Perfect Glass of Iced Tea

From the Leaf to a Perfect Glass of Iced Tea

How is Tea Made?

Learn from Long Island Iced Tea how your tea is made from the leaf all the way to your perfect glass of iced tea.

Did you know that all tea is made from the same plant? Yes, that’s right, black, green, and white teas start off pretty much the same, and it’s what happens during the tea production process that transforms them.  

Black tea is the most common tea used, and is used in all of Long Island Iced Tea’s delicious flavors. There are two ways of making it: the “traditional” method and the “CTC” method. Read on to find out more about how tea is made using these two processes.

The Traditional method is the most commonly used. In this process, the tea goes through four stages: withering, rolling, oxidation, and drying. In general, the more oxidized the tea is, the darker it will be, hence the name black tea. Green tea is the least oxidized, so the color of the tea barely changes from the color of the original plant.

Withering

Particularly important for black tea, the leaves are laid out to dry to reduce water content so the leaves can be pliable enough to be rolled.

Rolling

Why are tea leaves so scrunched up?

Traditionally done by hand, but today, machines are used to roll and shape the leaves, and gives our Long Island Iced Tea its distinctive flavor.

Oxidation

A chemical process that is easiest to observe by looking at the color of the leaf. Black teas are the most oxidized as you can see in our rich, dark crimson-brown iced teas.

Drying

Our tea is finally dried to lock in the final flavor that we all enjoy!

Through this delicate process, we created an authentic and refreshing Iced Tea that can be enjoyed in any season. From a welcome light refreshment in the heat of summer, to a fresh treat in the dead of winter to wake you up, Long Island Iced Tea has the drink for you!

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Long Island Ice Tea Announces Food Lion Partnership

Long Island Ice Tea Announces Food Lion Partnership

Hicksville, NY (October 13, 2016) — Long Island Iced Tea Corp. (NasdaqCM: LTEA) (the “Company”), a growth-oriented company focused on the ready-to-drink (“RTD”) tea segment in the beverage industry, today announced that it has entered into a partnership with Food Lion LLC (“Food Lion”) to make Long Island Iced Tea® available in its locations. Food Lion, based in Salisbury, N.C., is one of the largest supermarket chains in the Southeast United States with over 1,000 locations in 10 Southeastern and Mid-Atlantic states employing more than 65,000 associates. This is the largest partnership in the Company’s five-year history.

Philip Thomas, Chief Executive Officer of the Company, stated, “This partnership with Food Lion is the biggest in our company’s history, and together with our recent listing on the NASDAQ, is a key milestone in the development of our business across the Southeast and the US. As one of the premier regional chains, Food Lion’s support further confirms our belief that our flagship Long Island Iced Tea brand, a premium tea brewed with all natural ingredients, offered to consumers at an affordable price, positions our company as an attractive partner across many geographies, reinforcing the validity of our strategy to progress from distributors to regional chains to national chains.”

About Food Lion LLC

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 65,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Amsterdam-based Royal Ahold Delhaize Group. For more information, visitwww.foodlion.com.

About Long Island Iced Tea Corp.

Headquartered in Long Island, New York, Long Island Iced Tea Corp. operates in the ready-to-drink tea segment of the beverage industry. The Company has developed non-alcoholic, premium iced tea bottled beverages made with quality ingredients that are offered at an affordable price. The Company is currently organized around its flagship brand Long Island Iced Tea®, a premium, ready-to-drink iced tea sold primarily on the East Coast of the United States through a network of distributors. The Company’s website iswww.longislandicedtea.com.

Forward Looking Statements

This press release includes statements of the Company’s expectations, intentions, plans and beliefs that constitute “forward looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, relate to the discussion of the Company’s business strategies and its expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. These statements include any statement that does not directly relate to a historical or current fact. You can also identify these and other forward-looking statements by the use of such words as “may,” “will,” “should,” “expects,” “intends,” “plans,” “anticipates,” “believes,” “thinks,” “estimates,” “seeks,” “predicts,” “could,” “projects,” “potential” and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting the Company and are subject to uncertainties, risks and factors relating to its operations and business environments, all of which are difficult to predict and many of which are beyond its control, that could cause its actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include its history of losses and expectation of further losses, its ability to expand its operations in both new and existing markets, its ability to develop or acquire new brands, its relationships with distributors, the success of its marketing activities, the effect of competition in its industry and economic and political conditions generally, including the current economic environment and markets. More information about these and other factors are described in the reports the Company files with the Securities and Exchange Commission, including but not limited to the discussions contained under the caption “Risk Factors.” When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the reports the Company files with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and the Company cannot predict those events or how they may affect it. The Company assumes no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

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4 Reasons to Stay Away from High Fructose Corn Syrup

4 Reasons to Stay Away from High Fructose Corn Syrup

Did you know that the average person in the US consumes about 142 pounds a year of sugar, most of which is high fructose corn syrup? So how bad could high fructose corn syrup really be? Here are our top 4 reasons.

  1. High fructose corn syrup has been linked to many different health issues, and research shows that contaminants, including high levels of mercury, are often present in your food or drink.
  2. High fructose corn syrup has little to no nutritional value and a large number of empty calories, so while you might feel full, your body is still craving nutrients.
  3. The products most people rely on to lose weight are often the ones highest in fructose, making it harder for people to lose weight, especially in a healthy way.
  4. Sugar isn’t just sugar. When you eat 120 calories of glucose, less than one calorie is stored as fat, but when you consume 120 calories of fructose, it leads to 40 calories being stored as fat. That’s basically like consuming fat!

Some people suggest using artificial sweeteners or agave syrup as alternatives to high fructose corn syrup, but in the long run, they can be even more damaging to your health than fructose. On the other hand, raw cane sugar only has 15 to 20 calories per teaspoon, and contains a large amount of the original vitamins and nutrients found in sugar cane.

High fructose corn syrup is far from natural and neither are its alternatives, and our bodies deserve better. That’s why Long Island Iced tea only uses 100% Raw Cane Sugar in our iced teas, because we believe in smarter beverage choices that still taste great, without the potential damaging health effects.

So the next time you’re reaching for your favorite sugary drink, consider what heathier alternate option are available and pick yourself up a nice cold and refreshing Long Island Iced Tea. 

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Perk Up With Iced Tea

Perk Up With Iced Tea

A cold beverage hits all the right spots on a hot day: it hydrates, it cools, it refreshes—and depending on your choice it may do a lot more. If you are choosing an iced tea, whether it be black, green, white, or herbal, you are making a smart beverage choice than choosing a carbonated soft drink.

Recent studies have associated two compounds in tea, L-theanine and caffeine, with cognitive health benefits. The amino acid L-theanine, in particular, has been shown to directly affect areas of the brain that control attention and the ability to solve complex problems. Other studies have shown that drinking tea may improve mental clarity, mood and work performance. A Long Island Iced Tea might be just what you need to fight through the mid afternoon slump.

The findings:

  • A recent human study examined the effect of L-theanine on attention-related task performance; the results suggest L-theanine, in synergy with caffeine, plays a role in attentional processing.
  • Consuming black tea improved attention and self-reported alertness, according to a study from the Netherlands. In this placebo-controlled human study designed to measure attention, task performance and alertness, subjects drinking tea were more accurate on an attention task and also felt more alert than subjects drinking a placebo.

So without the guilt, twist the cap off one of our popular Long Island Iced Tea flavors and be sure to tell us what you think!

Find your nearest bottle at www.longislandicedtea.com.

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Long Island's tea party - featured in Long Island Business News

Long Island's tea party - featured in Long Island Business News

Long Island’s tea party

Article from Long Island Business News

Written by: Claude Solnik

 

Philip Thomas in 2011 came up with the kind of million-dollar idea that cartoonists put in bright bulbs like halos over heads. He would roll out bottled tea called “Long Island Iced Tea,” playing off the name of the famous alcoholic drink and their own location.

What’s surprising is how quickly that turned into a million-dollar moniker. Hicksville-based Long Island Iced Tea racked up $1 million in sales in its first year, showing up on shelves all over Long Island – King Kullen, ShopRite, Stop & Shop, Fairway –and beyond.

“It was a bit easier than it should have been for such a young brand,” Thomas said. We were able to solidify shelf space with some of the biggest retailers in the region.”

After the brand expanded into a dozen states, executives a few weeks ago gathered at the NASDAQ, where they marked another milestone: They became the latest Long Island-based company to go public, under the “LTEA” ticker.

“Never in a million years did I think this small company we started five years ago would be on the NASDAQ,” Thomas said soon after ringing the exchange’s closing bell on July 29. “It’s an exciting step for the company.” Long Islanders aren’t only drinking the beverage: They’re buying into the firm. The company raised $7 million as it went public.

“It’s got Long Island in the title. It’s getting a lot of attention in our market,” said Tammy Straus, a partner at Jericho-based accounting firm Grassi & Co. “I could imagine having a company like Long Island Iced Tea public is one where local folks would want to invest.”

 

A taste for tea

While Long Island wines are making a name for themselves, the truth is tea is big business here as well. Long Island Iced Tea is only the latest firm to join Long Island’s own tea party, as local firms cash in on one of summer’s (and all year’s) hottest cool drinks.

Woodbury-based AriZona Iced Tea has grown into a beverage giant, selling dozens of flavors of tea and other beverages worldwide.

Snapple – now owned by Plano, Tex.-based Kamaron Teas – was founded by Leonard Marsh, Hyman Golden and Arnold Greenberg in East Meadow in 1972.

Whether or not any tea offers the “best stuff on earth,” beverage giants are getting big on iced tea nationwide as well.

In addition to making Nestea in Queens to be distributed by Nestle, Coca Cola has rolled out Fuze, Honest Tea and Gold Peak tea. PepsiCo makes Lipton iced tea, as the heavyweights battle it out.

Long Island Iced Tea, meanwhile, entered a crowded market, but with immediate brand recognition, die to a cocktail with a name that, according to the firm, originated on Long Island in the 1970’s.

The drink is the fourth most popular cocktail in restaurants and bars in the nation, according to a Nielsen survey this year.

“Companies spend millions of dollars for brand equity in a name. We already had it built in, “Thomas said. “We started gaining solid distribution in the supermarket channel. I think it’s a testimony to how powerful that brand name is”.

Long Island Iced Tea made a big splash, finding a market thirsty for its product, even if other low-priced, premium iced teas are on the shelves.

It has rolled out 10 flavors with more in the works, introducing products in 12 states, such as Florida, Virginia, Massachusetts, New Hampshire, Nevada, Rhode Island and parts of the Midwest.

 

Something’s brewing

The Boston Tea Party may play a major role in the nation’s history, as colonists tossed tea into the water to protest taxes. But lately, companies are embracing rather than jettisoning tea.

The reason is simple: Whether or not tea is liquid gold, it is a growing industry at a time when carbonated beverages are coming under ire. The U.S. iced tea market was $5.3 billion in 2014 and expected to expand at a rate of 10 pecent a year, according to an IBISWorld industry report.

“I think you are seeing the sharp declining of carbonated beverages,” Thomas said. “People are moving to a healthier alternative.”

The global, non-alcohol iced tea category is roughly $55 billion and estimated to increase at a 6.6 percent compound annual growth rate, according to a 2014 Euromonitor International study that describes yea as part of a “bright spot” in the beverage industry.

“Consumers are increasingly coming to view carbonated soft drinks, typically those that are caffeinated as well as high in sugar and preservatives, with disfavor,” according to Long Island Iced Tea’s filings with the Securities and Exchange Commission.

The total volume of cases of soft drinks worldwide declined 0.9 percent in 2014, after falling 3 percent in 2013 and 1.2 percent in 2012, according to Beverage-Digest.

As soda gets slammed, more people are turning to iced tea, even if it sometimes has its own high sugar content.

 

Standing out in a sea of tea

With few barriers to entry, tea brands are coming up with ways to differentiate and expand.

They’re adding flavors such as peach, raspberry, green tea, half-tea-and-half-lemonade, guava, mango and sweet tea. Diet flavors provide another way to grow the business.

Companies like Coca-Cola use artificial flavors for big brands, but Long Island’s teas are vying for the premium sector with brewed products not requiring preservatives or artificial flavoring.

Long Island Iced Tea even touts its product as GMO free or not using genetically modified ingredients.

It uses natural cane sugar, no high-fructose corn syrup (AriZona uses high-fructose corn syrup) and a generic version of Splenda rather than Aspertane.

“Our tea concentration is higher than a lot of our competitors,” Thomas added, seeking to stand out. Much as AriZona snagged market share with low prices and high quality, Long Island Iced Tea is keeping prices low.

The firm recommends its teas retail for $1.25, or $1 on sale, for 20 ounce bottles, with gallons going for $2.69 to $2.99, and on sale two for $5.

 

Looking beyond Long Island

Vineyards grow their grapes here, but Long Island-based tea brands typically have products made elsewhere. Long Island Iced Tea – which touts its products as “Made in the U.S.A.” – uses a half-dozen third-party tea bottlers up and down the East Coast.

“We think we’ll expand on that and potentially we’ll expand into other categories,” Thomas said of plans to go beyond 12 states. “We’re looking into juices, iced coffee, energy [drinks].”

The company also is looking to bring the brand to convenience stores – it’s already done tests with Duane Reade and Rite-Aid – and independent retailers.

“It’s the beginning of our journey,” Thomas said of a short, sweet trip so far. “We’re just starting.”

He believed the brand could catch on around the globe, as he takes the Long Island name on the road to locations where it’s exotic.

“We think we have even a bigger opportunity on an international basis. Long Island screams Americana,” Thomas said. “Can we take this brand to China, Europe and Asia and capitalize on that Americana name and feel?”

What about the idea of naming a non-alcoholic drink for a cocktail? Long Island Iced Tea is eyeing that sector as well.

“We have begun exploring entry into the $215 billion U.S. alcohol industry, with the hope to establish ourselves as a multi-product alcoholic and non-alcoholic beverage company,” the firm said in a Securities and Exchange Commission filing.

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Brewed to Perfection

long island iced tea perfect brew

There is no denying that Iced Tea screams summer - the sun is beaming and the streets and beaches are bustling with smiles. A nice refreshingly cold Long Island Iced Tea is the ideal beverage to have in hand as you lap up the joyous surroundings with family and friends.

Here are some easy and helpful tips to make your Long Island Iced Tea even more refreshingly enjoyable:
1. Pour the delicious Long Island Iced Tea in a large iced filled jug.
2. Add a slice of lemon and squeeze the lemon into it. You can also crush the lemon rind – essential oils from the rind add a nice citrusy flavor.
3. If you like mint, crushing a few leaves into your iced tea to give it an uplifting and energizing taste.
4. A pinch of cinnamon or crushed cardamom is another way to add taste and flavor to iced teas.
5. Try crushed strawberries and raspberries to add a unique taste to iced tea. You can even add pomegranate juice, orange juice or peaches to your iced tea for something cool, different and delicious!

Long Island Iced Tea is the perfect Summer beverage and with a few simple added ingredients you will have your friends and family wanting more. We want to see how experimental you get with your Long Island Iced Tea thirst quencher so make sure you post a picture to our Facebook page.

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Long Island Iced Tea says “NO” to GMO

nongmoblog

Non-GMO – what does it mean? Why has it become so prominent on the packages as you walk down the shopping aisle? Should I be making this a requirement when I purchase my next trolley load of vegetables and fruits, milk, meats, cereals or even my favorite Iced Tea? These are all important questions that are being asked more and more by you - the “vocal consumer”.

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Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

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dropusaline

Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

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Long Island Iced Tea Official Website

 

 

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