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Long Island Iced Tea - Blog, News & Ideas

Interesting tips and tricks. Things to do or to avoid. News about Long Island Iced Tea.

Amazing Health Benefits of Black Tea

Amazing Health Benefits of Black Tea

Currently green tea seems to be the trendiest tea with the most health benefits associated with it. While it is true that green tea is incredibly good for you, black tea should not be forgotten! Black tea offers numerous amazing health benefits including lowering high cholesterol, high blood pressure and improving tooth decay, digestive problems, poor blood circulation, and asthma. 

Black tea has tannins which have a relaxing effect on the digestive system of the human body which makes it a great solution when your digestive system is upset.  Black tea also has theaflavins which help destroy abnormal cells in the body before they turn into cancerous cells. In addition to these benefits black tea has also been found to open airways in asthmatic people especially when drunken hot, reduce cholesterol levels and decrease risk of contracting heart ailments. 

The way that black tea is processed makes it as healthy as it is.  Unlike green or white tea, it is fermented and oxidized allowing unique qualities of the tea to develop.  All of these positive aspects make it unsurprising that it is one of the most popular drinks all over the world. Plus it is delicious! It is for all these reasons that we use black tea in nine out of ten of our refreshing iced tea flavors! If you want to learn more about black tea check out https://www.organicfacts.net/health-benefits/beverage/health-benefits-of-black-tea.html and if you want to try some delicious black tea pick up your favorite flavor of Long Island Iced Tea today!

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Staying True to our Unconventionality

Staying True to our Unconventionality

It all started with the name, which granted we did not create, but we liked.  We wondered why no one had made a non-alcoholic iced tea with that name before!  It was a little unconventional and rebellious to make a product that is literally Iced Tea from Long Island because it was already so connected to this famous cocktail!

            This unconventionality is something that is close to our hearts and we try to stay true to! We make all our tea with non-GMO ingredients and 100% raw cane sugar because we want to use the best ingredients.  Our better-for-you beverages are not just a gimmick to charge high prices, because they really are better for you and are sold for a reasonable price.   We want to change the way people think about health and make sure they know that healthy choices do not automatically break the bank. 

In addition to that we did not want our product to be boxed in as only being for teens, skaters, or moms and their kids.  We want our teas, and now lemonades, to be for everyone.  We also wanted to make a beverage that everyone could drink anywhere at anytime! It is perfect for the office, school, a road trip, with lunch or for a spontaneous beach day! Long Island Iced Tea is the ideal companion for any adventure because it’s a little rebellious and refuses to be boxed in!  

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Recycle, Reduce, Craft!

Recycle, Reduce, Craft!

Everyone knows the famous mantra recycle reduce reuse, but the reuse part is sometimes difficult. It is often not obvious how to reuse all the things that you can recycle.  Also the word reuse itself is pretty limiting.  It seems like the only thing you can do is use it for its intended purpose.  So for Long Island Iced Tea, for example, the only option is to refill our bottles with a different beverage. But there is so much more that they can be used for! So it is time to get creative and get crafting!

First and easiest, is you can use our bottle as a vase for a cute bunch of flowers!  Or with a little cutting, make it into a planter for herbs or flowers.  This will look especially nice when we release our brand new bottle in the beginning of March!  Another practical idea is to use it for storage; nails, beads, candy etc. If you have little ones in your life, turn it on its side and with a little foam and tape, it becomes almost every animal imaginable. A lizard, a cow, a dog, a cat, you name it! Maybe even a piggy bank. In the winter decorate it to look like a snowman, with a scarf and face and everything! They can even be made into pencil pouches with a little glue and a zipper!  But the bottle is not the only part that can be refurbished.  The caps can be made into magnets, or a fun alphabet by attaching letters to them. The gallon jugs can be used too, as watering cans by poking holes in the caps or into storage bins with strategic cutting and gluing.  Some of these crafts need further instructions of course, so check out the tutorials and some other cool ideas on our Pinterest, @longislandteas!  

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An Exploration of the Amazing Health Benefits of Green Tea

An Exploration of the Amazing Health Benefits of Green Tea

It’s a constant struggle to find a drink that gives you an energy boost and isn’t full of sugar.  Green tea is an option that has scientists and nutritionists raving.  Some even go so far to say that it is the healthiest beverage on the planet! Green tea boosts blood flow while lowering cholesterol, blood pressure and risk of heart failure.  In some studies it was also shown to boost fat oxidation and your metabolic rate, meaning its great for keeping in shape. So green tea is extremely healthy while still tasting simple and delicious.  

But how can leaves soaked in water do all of this? The simple answer is antioxidants.  Green tea leaves are not processed much from plant to cup so they are rich with antioxidants called catechins that fight and prevent cell damage.  Studies done by Swiss scientists showed that people who drink green tea had more brain activity in the area of the brain that processes working-memory.  Other scientists found that green tea drinkers were less likely to get certain types of cancer. Better memory, higher metabolism, lower risk of cancer and lower cholesterol all from a tasty beverage. 

That’s why we love our Green Tea and Honey flavor because it gives you that kick of energy, is amazing for you, and tastes great.  Pick up a 20 oz or Gallon size for you and your family today! Your brain, cells, and taste buds will thank you!

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Sneak Peek: Fresh New Design & Bottles Set To Hit Stores In The New Year

Sneak Peek: Fresh New Design & Bottles Set To Hit Stores In The New Year

New Bottle and Label Design Unveiled

Today we are excited to unveiled a new 18oz bottle and label design for Long Island Iced Tea® which is set to launch in the new year.

Philip Thomas, Chief Executive Officer of Long Island Iced Tea®, stated, “As our brand continues to build momentum with retail and distribution partnerships forming across the East Coast and Midwest, now is the perfect time to refresh the look of our labeling and packaging.” 

The new label has a bolder structure with more cleanly designed label features, placing a stronger emphasis on the brand’s premium ingredients such as natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar, which is unique within the RTD tea market. The real fruit photography with naturally made moisture droplets accentuates the authentic and fresh spirit of the Long Island Iced Tea® products. 

Another unique featured added to the new bottle design is the customized bottle cap printed with a refined Long Island Iced Tea® logo along with informative health cues such as “no additives”, “non-GMO” and “low calories” for the diet options, further reinforcing the health messages.

Mr. Thomas added, “In addition to the ‘better for you’ message, we wanted the label to immediately evoke thoughts of our core concept – a premium and refreshing beverage – while at the same time subtly incorporate our brand elements such as white weatherboards, which are synonymous to the beach and coastal areas on Long Island.” The premium look of the new packaging contemporizes the Long Island Iced Tea® brand whilst celebrating heritage and cultural associations to it. 

The introduction of the new bottle will see the package size change from a 20oz bottle size to a 18oz bottle size, with the sleek and slimmer design being more compact, making it easier for customers to carry and consume.  The new bottles are expected to reach retail stores in early 2017.

Mr. Thomas concluded, “While our new bottle and refreshed designs will begin to roll out across stores at the start of 2017, what will not change is the same great taste of Long Island Iced Tea® that our valued customers know and love.”

Long Island Iced Tea® is a RTD tea available in both single-serving and gallon bottle sizes, with flavors including Lemon, Peach, Raspberry, Mango, Guava, Southern Sweet Tea, Green Tea & Honey, Half Tea & Half Lemonade, Diet Lemon and Diet Peach.

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From the Leaf to a Perfect Glass of Iced Tea

From the Leaf to a Perfect Glass of Iced Tea

How is Tea Made?

Learn from Long Island Iced Tea how your tea is made from the leaf all the way to your perfect glass of iced tea.

Did you know that all tea is made from the same plant? Yes, that’s right, black, green, and white teas start off pretty much the same, and it’s what happens during the tea production process that transforms them.  

Black tea is the most common tea used, and is used in all of Long Island Iced Tea’s delicious flavors. There are two ways of making it: the “traditional” method and the “CTC” method. Read on to find out more about how tea is made using these two processes.

The Traditional method is the most commonly used. In this process, the tea goes through four stages: withering, rolling, oxidation, and drying. In general, the more oxidized the tea is, the darker it will be, hence the name black tea. Green tea is the least oxidized, so the color of the tea barely changes from the color of the original plant.

Withering

Particularly important for black tea, the leaves are laid out to dry to reduce water content so the leaves can be pliable enough to be rolled.

Rolling

Why are tea leaves so scrunched up?

Traditionally done by hand, but today, machines are used to roll and shape the leaves, and gives our Long Island Iced Tea its distinctive flavor.

Oxidation

A chemical process that is easiest to observe by looking at the color of the leaf. Black teas are the most oxidized as you can see in our rich, dark crimson-brown iced teas.

Drying

Our tea is finally dried to lock in the final flavor that we all enjoy!

Through this delicate process, we created an authentic and refreshing Iced Tea that can be enjoyed in any season. From a welcome light refreshment in the heat of summer, to a fresh treat in the dead of winter to wake you up, Long Island Iced Tea has the drink for you!

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4 Reasons to Stay Away from High Fructose Corn Syrup

4 Reasons to Stay Away from High Fructose Corn Syrup

Did you know that the average person in the US consumes about 142 pounds a year of sugar, most of which is high fructose corn syrup? So how bad could high fructose corn syrup really be? Here are our top 4 reasons.

  1. High fructose corn syrup has been linked to many different health issues, and research shows that contaminants, including high levels of mercury, are often present in your food or drink.
  2. High fructose corn syrup has little to no nutritional value and a large number of empty calories, so while you might feel full, your body is still craving nutrients.
  3. The products most people rely on to lose weight are often the ones highest in fructose, making it harder for people to lose weight, especially in a healthy way.
  4. Sugar isn’t just sugar. When you eat 120 calories of glucose, less than one calorie is stored as fat, but when you consume 120 calories of fructose, it leads to 40 calories being stored as fat. That’s basically like consuming fat!

Some people suggest using artificial sweeteners or agave syrup as alternatives to high fructose corn syrup, but in the long run, they can be even more damaging to your health than fructose. On the other hand, raw cane sugar only has 15 to 20 calories per teaspoon, and contains a large amount of the original vitamins and nutrients found in sugar cane.

High fructose corn syrup is far from natural and neither are its alternatives, and our bodies deserve better. That’s why Long Island Iced tea only uses 100% Raw Cane Sugar in our iced teas, because we believe in smarter beverage choices that still taste great, without the potential damaging health effects.

So the next time you’re reaching for your favorite sugary drink, consider what heathier alternate option are available and pick yourself up a nice cold and refreshing Long Island Iced Tea. 

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Perk Up With Iced Tea

Perk Up With Iced Tea

A cold beverage hits all the right spots on a hot day: it hydrates, it cools, it refreshes—and depending on your choice it may do a lot more. If you are choosing an iced tea, whether it be black, green, white, or herbal, you are making a smart beverage choice than choosing a carbonated soft drink.

Recent studies have associated two compounds in tea, L-theanine and caffeine, with cognitive health benefits. The amino acid L-theanine, in particular, has been shown to directly affect areas of the brain that control attention and the ability to solve complex problems. Other studies have shown that drinking tea may improve mental clarity, mood and work performance. A Long Island Iced Tea might be just what you need to fight through the mid afternoon slump.

The findings:

  • A recent human study examined the effect of L-theanine on attention-related task performance; the results suggest L-theanine, in synergy with caffeine, plays a role in attentional processing.
  • Consuming black tea improved attention and self-reported alertness, according to a study from the Netherlands. In this placebo-controlled human study designed to measure attention, task performance and alertness, subjects drinking tea were more accurate on an attention task and also felt more alert than subjects drinking a placebo.

So without the guilt, twist the cap off one of our popular Long Island Iced Tea flavors and be sure to tell us what you think!

Find your nearest bottle at www.longislandicedtea.com.

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Long Island's tea party - featured in Long Island Business News

Long Island's tea party - featured in Long Island Business News

Long Island’s tea party

Article from Long Island Business News

Written by: Claude Solnik

 

Philip Thomas in 2011 came up with the kind of million-dollar idea that cartoonists put in bright bulbs like halos over heads. He would roll out bottled tea called “Long Island Iced Tea,” playing off the name of the famous alcoholic drink and their own location.

What’s surprising is how quickly that turned into a million-dollar moniker. Hicksville-based Long Island Iced Tea racked up $1 million in sales in its first year, showing up on shelves all over Long Island – King Kullen, ShopRite, Stop & Shop, Fairway –and beyond.

“It was a bit easier than it should have been for such a young brand,” Thomas said. We were able to solidify shelf space with some of the biggest retailers in the region.”

After the brand expanded into a dozen states, executives a few weeks ago gathered at the NASDAQ, where they marked another milestone: They became the latest Long Island-based company to go public, under the “LTEA” ticker.

“Never in a million years did I think this small company we started five years ago would be on the NASDAQ,” Thomas said soon after ringing the exchange’s closing bell on July 29. “It’s an exciting step for the company.” Long Islanders aren’t only drinking the beverage: They’re buying into the firm. The company raised $7 million as it went public.

“It’s got Long Island in the title. It’s getting a lot of attention in our market,” said Tammy Straus, a partner at Jericho-based accounting firm Grassi & Co. “I could imagine having a company like Long Island Iced Tea public is one where local folks would want to invest.”

 

A taste for tea

While Long Island wines are making a name for themselves, the truth is tea is big business here as well. Long Island Iced Tea is only the latest firm to join Long Island’s own tea party, as local firms cash in on one of summer’s (and all year’s) hottest cool drinks.

Woodbury-based AriZona Iced Tea has grown into a beverage giant, selling dozens of flavors of tea and other beverages worldwide.

Snapple – now owned by Plano, Tex.-based Kamaron Teas – was founded by Leonard Marsh, Hyman Golden and Arnold Greenberg in East Meadow in 1972.

Whether or not any tea offers the “best stuff on earth,” beverage giants are getting big on iced tea nationwide as well.

In addition to making Nestea in Queens to be distributed by Nestle, Coca Cola has rolled out Fuze, Honest Tea and Gold Peak tea. PepsiCo makes Lipton iced tea, as the heavyweights battle it out.

Long Island Iced Tea, meanwhile, entered a crowded market, but with immediate brand recognition, die to a cocktail with a name that, according to the firm, originated on Long Island in the 1970’s.

The drink is the fourth most popular cocktail in restaurants and bars in the nation, according to a Nielsen survey this year.

“Companies spend millions of dollars for brand equity in a name. We already had it built in, “Thomas said. “We started gaining solid distribution in the supermarket channel. I think it’s a testimony to how powerful that brand name is”.

Long Island Iced Tea made a big splash, finding a market thirsty for its product, even if other low-priced, premium iced teas are on the shelves.

It has rolled out 10 flavors with more in the works, introducing products in 12 states, such as Florida, Virginia, Massachusetts, New Hampshire, Nevada, Rhode Island and parts of the Midwest.

 

Something’s brewing

The Boston Tea Party may play a major role in the nation’s history, as colonists tossed tea into the water to protest taxes. But lately, companies are embracing rather than jettisoning tea.

The reason is simple: Whether or not tea is liquid gold, it is a growing industry at a time when carbonated beverages are coming under ire. The U.S. iced tea market was $5.3 billion in 2014 and expected to expand at a rate of 10 pecent a year, according to an IBISWorld industry report.

“I think you are seeing the sharp declining of carbonated beverages,” Thomas said. “People are moving to a healthier alternative.”

The global, non-alcohol iced tea category is roughly $55 billion and estimated to increase at a 6.6 percent compound annual growth rate, according to a 2014 Euromonitor International study that describes yea as part of a “bright spot” in the beverage industry.

“Consumers are increasingly coming to view carbonated soft drinks, typically those that are caffeinated as well as high in sugar and preservatives, with disfavor,” according to Long Island Iced Tea’s filings with the Securities and Exchange Commission.

The total volume of cases of soft drinks worldwide declined 0.9 percent in 2014, after falling 3 percent in 2013 and 1.2 percent in 2012, according to Beverage-Digest.

As soda gets slammed, more people are turning to iced tea, even if it sometimes has its own high sugar content.

 

Standing out in a sea of tea

With few barriers to entry, tea brands are coming up with ways to differentiate and expand.

They’re adding flavors such as peach, raspberry, green tea, half-tea-and-half-lemonade, guava, mango and sweet tea. Diet flavors provide another way to grow the business.

Companies like Coca-Cola use artificial flavors for big brands, but Long Island’s teas are vying for the premium sector with brewed products not requiring preservatives or artificial flavoring.

Long Island Iced Tea even touts its product as GMO free or not using genetically modified ingredients.

It uses natural cane sugar, no high-fructose corn syrup (AriZona uses high-fructose corn syrup) and a generic version of Splenda rather than Aspertane.

“Our tea concentration is higher than a lot of our competitors,” Thomas added, seeking to stand out. Much as AriZona snagged market share with low prices and high quality, Long Island Iced Tea is keeping prices low.

The firm recommends its teas retail for $1.25, or $1 on sale, for 20 ounce bottles, with gallons going for $2.69 to $2.99, and on sale two for $5.

 

Looking beyond Long Island

Vineyards grow their grapes here, but Long Island-based tea brands typically have products made elsewhere. Long Island Iced Tea – which touts its products as “Made in the U.S.A.” – uses a half-dozen third-party tea bottlers up and down the East Coast.

“We think we’ll expand on that and potentially we’ll expand into other categories,” Thomas said of plans to go beyond 12 states. “We’re looking into juices, iced coffee, energy [drinks].”

The company also is looking to bring the brand to convenience stores – it’s already done tests with Duane Reade and Rite-Aid – and independent retailers.

“It’s the beginning of our journey,” Thomas said of a short, sweet trip so far. “We’re just starting.”

He believed the brand could catch on around the globe, as he takes the Long Island name on the road to locations where it’s exotic.

“We think we have even a bigger opportunity on an international basis. Long Island screams Americana,” Thomas said. “Can we take this brand to China, Europe and Asia and capitalize on that Americana name and feel?”

What about the idea of naming a non-alcoholic drink for a cocktail? Long Island Iced Tea is eyeing that sector as well.

“We have begun exploring entry into the $215 billion U.S. alcohol industry, with the hope to establish ourselves as a multi-product alcoholic and non-alcoholic beverage company,” the firm said in a Securities and Exchange Commission filing.

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dropusaline

Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

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dropusaline

Have a question? Outraged that your local grocery store doesn’t stock us yet? Wondering where to go surfing on Long Island? Whatever is on your mind, we are always happy to hear from friends and new fans. Click the link below, and we will get back to you soon!

contactusbutton

 

Long Island Iced Tea Official Website

 

 

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