When you hear the word craft-brewed, probably a picture of a mustachioed hipster in overalls drinking a beer somewhere in Portland, is the first thing that comes to mind. At least it is for me. But in fact, craft brewing is not really as niche as these hipsters would like to think.
By 1970 there were only 11 major beer companies left in the US, and they were all making basically the same thing. But by the 80s home brewing as a concept was rising, mainly in CO and CA. Fast-forward to 2015 and craft brewers have gathered 13% of the US beer market and a $22.3 billion dollar share of the industry. So what made this craze take off, other than our Portland hipster?
Well craft-brewers offered variety and took a wild jump away from the 70s where every beer you could buy was a light lager. Now you could buy from local or regional breweries and find a beer that was unique. Choosing a beer became a way to express your self, instead of just blending into the crowd.
But you are probably thinking, okay but this is about beer, what about iced tea? Well the definition of craft brewed is a small, independent, and traditional brewing operation, so Long Island Iced Tea is a craft brewed beverage! We use handpicked tealeaves to brew all of our delicious flavors, never tea-flavored syrup like some of the other guys. It tastes better and is better for you! We are proud to be craft-brewed and be a part of the craze as a tea company. So just like with craft-brewed beer, choosing a Long Island Iced Tea is a way to express yourself, and stand out from the crowd!